our vision


What the heck is “eco-chic?”

A quick browse online shows you that it’s sustainably sourced, organically grown, wildcrafted, symbiotically produced with respect toward indigenous ecosystems… and vastly more expensive than basically any comparable product that isn’t labeled “eco.” Meanwhile, everywhere you look, every year, beautiful things are being landfilled because nobody wants them–they’re worn, shabby, and worst of all, perfectly good but out of style. Can’t we do better than this?

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